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Brief

Short reads. What just happened in marketing, technology, or the broader business landscape, and how it affects mid-market companies. Brief pieces are published when something actually warrants saying, not on a content calendar. Most of what shows up in marketing news is noise; we publish only when a mid-market CEO would benefit from knowing about it. If you’re here because you saw a headline and wonder whether it matters to you, start in this lane.

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The marketing, RevOps, and CX news that matters to mid-market leaders, what we're writing about, and a note from our CEO. Unsubscribe anytime.

July 2026 CX News: Trends & Insights

June 30, 2026

July 2026 CX News: Trends & Insights

Salesforce Buys Fin for $3.6B — Then Undercuts It Ten Days Later The CX platform wars produced their loudest week of the…

Jared Lender

July 2026 RevOps News: Trends & Insights

June 30, 2026

July 2026 RevOps News: Trends & Insights

Salesforce Pays $3.6B for Fin — and the Agentic Land-Grab Comes for Service On June 15, Salesforce signed a definitive agreement to…

Nikki Bisel

July 2026 Marketing News: Trends & Insights

June 30, 2026

July 2026 Marketing News: Trends & Insights

Google Rewrites the Rules on July 1 — And Hands You the Liability Google's updated Google Ads Terms of Service take effect…

Ryan Foizey

June 2026 CX News: Trends & Insights

June 3, 2026

June 2026 CX News: Trends & Insights

Real-Time Personalization Becomes the New CX Standard The personalization conversation hit a turning point this spring. The old model — historical segmentation,…

Nikki Bisel

June 2026 RevOps News: Trends & Insights

June 2, 2026

June 2026 RevOps News: Trends & Insights

HubSpot and Salesforce Race Toward the Agentic CRM The CRM platform war shifted gears in spring 2026. HubSpot's Spring 2026 Spotlight put…

Ryan Foizey

June 2026 Marketing News: Trends & Insights

June 1, 2026

June 2026 Marketing News: Trends & Insights

Google Hands Publishers a Bone — And Marketers a Map In late May, Google rolled out the most direct concession it has…

Jared Lender

May 2026 CX News: Trends & Insights

April 28, 2026

May 2026 CX News: Trends & Insights

Salesforce and Zendesk Both Bet the CX Stack on AI Agents April was the month CX platform consolidation went from a thesis…

Nikki Bisel

May 2026 RevOps News: Trends & Insights

April 28, 2026

May 2026 RevOps News: Trends & Insights

RevOpsAF Lands in San Francisco, and the Conversation Has Changed The most important RevOps event of the spring isn't a vendor conference.…

Nikki Bisel

May 2026 Marketing News: Trends & Insights

April 28, 2026

May 2026 Marketing News: Trends & Insights

Google Marketing Live Lands the Same Week As I/O, and Brings Agentic Ads With It Google Marketing Live returns May 20 with…

Nikki Bisel

April 2026 Marketing News: Trends & Insights

March 30, 2026

April 2026 Marketing News: Trends & Insights

Google's AI Mode Becomes a Shopping Mall --- And Advertisers Just Got the Keys In February, Google's VP of Ads and Commerce…

Nikki Bisel

March 2026 Marketing News: Trends & Insights

March 2, 2026

March 2026 Marketing News: Trends & Insights

Google Is Reinventing What an Ad Is --- And You Should Pay Attention Last month we talked about Generative Engine Optimization becoming…

Nikki Bisel

February 2026 Marketing News: Trends & Insights

February 1, 2026

February 2026 Marketing News: Trends & Insights

The Discovery Layer Is Shifting, And It's Not Coming Back Last month we flagged that AI visibility was becoming a real performance…

Nikki Bisel