Your outsourced marketing department.

You've built a business that works. Now you want marketing that keeps up with it. Our senior team sets the strategy, builds the measurement and does the work, on one retainer, reported monthly against your P&L. Everyone starts with a three-month diagnostic.

Tell us what's going on →See how it works ↓

$500M+ in client revenue impacted
16 years in business
95%+ client retention
10 years running St. Louis Small Business Monthly award

20x

first-year revenue on ad spend

Evidence / Professional services

More than doubled in size since 2019, by measuring first.

The owner approved every marketing dollar personally and couldn't say what any of it produced. We built the measurement layer first, then let each answer move the budget. Roughly one in four free consultations became a paying client.

Read the story →Talk to us about yours →

The problem

Three vendors own three pieces. Nobody owns the number.

Strategy

A fractional CMO writes the plan, then hands it to someone else to run.

Execution

An agency runs campaigns against a plan it didn’t write, and reports on clicks.

Measurement

Usually nobody. So nobody can say which dollar produced which customer.

When results miss, each one points at the others. Seafoam puts all three under one team that answers for revenue.

What you get

A marketing department built to your roadmap, run by the people who built it.

01 / CMO

Senior judgment in the room

Sets direction, defends it to your board and your sales team, and adjusts when the market moves. Explains marketing in financial terms.

You get: monthly financial reviews, quarterly recalibrations, an annual reset.

02 / RevOps

A measurement layer your CFO could read

CRM cleaned, attribution wired, and the data pipeline maintained from first touch to closed deal.

You get: revenue, cost, and margin by channel, every month.

03 / Execution

Every channel the roadmap calls for

Paid, SEO, content, email, web, and AI where it earns its place. Built by the same team that wrote the strategy.

You get: no handoff between the plan and the work.

Six senior practitioners. No account managers, no junior coordinators.

What it replaces

You already know the alternatives. Here they are side by side.

Revenue strategy

Brand strategy

Marketing strategy

Campaign & channel

Execution

Measurement

If you outsource

Management consultantsStrategy deck, then they leave

Brand agencyBrand, not revenue

Fractional CMOPlans, but doesn’t execute

MeasurementUsually nobody

Most marketing agenciesExecutes, doesn’t think upstream

AI toolsFast and cheap, strategy-blind

If you hire internally

CEOWearing this hat

BrandUsually skipped

Marketing directorStretched thin

MeasurementUsually nobody

Coordinator + agencyDisconnected from strategy

Every stage, one team, accountable to one number

A fractional CMO plus an agency can cost about the same. What you give up is one team answering for the whole number.

How it runs

Once it's live, the rhythm doesn't change.

Every month

Financial review

Revenue, CAC, LTV, pipeline. What moved, what didn’t, and what we’re doing about it. In dollars.

Every quarter

Strategic recalibration

Are we still aimed at the right targets? If your market or your business shifted, the roadmap shifts with it.

Every year

Full strategic reset

Roadmap, ICP, market, and budget reviewed from scratch. Next year’s plan built with you, not for you.

Evidence / Home services

Doubled two years running, on purpose this time.

A family-owned company in the seven figures, growing on reputation, with nothing that could say why. We built the measurement layer first, then let each answer redirect the budget.

“We’ve doubled our revenue year over year and we’re on track to do it again.”The owner

See all three stories →

revenue, year over year

300%+

growth in reviews, year over year

Nearly 3x

the space, after outgrowing their first location

Is this for you?

Who this works for, and who it does not.

A good fit if

You don’t have a CMO and aren’t ready to hire one, but you feel the gap.
Your agency says it does strategy and measurement. You don’t feel either one in your P&L.
You’ve tried a fractional CMO and watched them leave without landing anything.
You want marketing reviewed monthly, in financial terms.
You’d rather have one team responsible for the whole number.

Not a fit if

You’re a startup looking for your first customers.
You already have a strategic CMO in the seat.
You want more social posts or a single campaign.
You’re choosing on price alone.

How it works

In three months, you'll have this.

Months 1 to 3

What fixing your marketing is worth in dollars, with the math shown. And a plan for which changes come first.

Customer Journey Map current state · gaps · suggested journeySample company

The opportunity, in dollars

Compounded, fixing the journey is worth +$2,193,430 a year, a 31% lift before a dollar of paid media.

Leads / yr900×1.12

Close rate22%×1.09

Avg job value$24,000×1.03

Repeat1.5×1.04

Revenue / yr$7,128,000→ $9,321,430

+$2,193,430added revenue / year

+$877,372added gross profit / year

The plan

Prioritized roadmap

Phase 1

Seafoam-ledTrack every lead to its source

First, because nothing after it can be measured without it.

Seafoam-ledClean up the CRM

One record per customer, so sales and marketing see the same thing.

Client-ledName three proof stories

You confirm which customers we can name.

Phase 2

Seafoam-ledRebuild the website around your best customer

Built on what the customer interviews found.

Seafoam-ledSearch and AI answer pages

So you show up when buyers ask Google or ChatGPT.

JointQuote follow-up within a day↳ needs CRM cleanup

4 in 10 quotes never get a second call today.

Seafoam-ledPaid search on your best-margin services↳ needs lead tracking

Widens volume only after tracking is fixed.

Phase 3

Seafoam-ledEmail to past customers

They hear from you twice a year today.

JointReferral program

We build the ask and the tracking. Your team makes the introductions.

Seafoam-ledAI for reporting and lead scoring↳ needs CRM cleanup

Once the data is clean enough to trust.

After that, you can check this any day.

Month 4 on · month to month

Our senior team carries out the plan, with no long-term contract. Your playbook shows what marketing brought in, what you spent, and where the money came from. Including what didn't work.

Tell us what's going on →

Marketing Strategy Playbook updates itselfSample company

01 · What it's earning

Money from marketing

This monthLast 90 daysThis yearLast 12 months

How much did marketing bring in, Aug 13 to Nov 10?

$452,000

▲ 22% vs $370,500 the same dates last year$452,000 from 19 new customers

Spent on ads$31,400

Back for every ad $1$2.92$91,600 in sales from ads

Where the new-customer money came from

Google searchfree results · 8 new customers

$212,400

▲ 31% Growing

Referralsword of mouth · 6 new customers

$148,000

Steady

Google Ads5 new customers · $24,800 spent · $3.69 back per $1

$91,600

▲ 18% Growing

LinkedIn Ads0 new customers · $6,600 spent · $0.00 back per $1

Nothing yet

What the numbers say: Google search brought the most new-customer money. LinkedIn Ads: $6,600 spent and no sales from it in these dates.

Questions

What people ask before they start.

Can we keep our marketing coordinator or team?

Often, yes, and often it’s the right move. We work alongside internal teams all the time. The diagnostic shows what your team should own, what we should own, and what should stop.

How is this different from a fractional CMO plus an agency?

You pay two retainers to two vendors who don’t coordinate. The CMO plans things the agency can’t execute, and the agency runs things the CMO didn’t plan. Nobody owns the measurement in the middle. We plan it, run it, and measure it, and one team answers for the whole number.

How long until we see results?

The diagnostic hands you a prioritized roadmap and a dollar figure for what’s leaking in three months. From there, the measurement layer comes online first, so you can see what’s moving before you’re asked to believe it is. How fast revenue moves depends on your sales cycle, and we’ll give you a range, not a promise.

What happens to our current agency?

It depends on what the diagnostic finds. Sometimes an agency keeps a channel it runs well and reports into our measurement layer. Sometimes the work consolidates with us. Either way, we’ll tell you which and why.

Is there a long-term contract?

No. We believe in the work we do, which is why after the three-month diagnostic and strategy period, everything is month to month.