Outgrown Your Agency

Your business has outgrown your agency.

Your agency was the right call when you hired them. Since then your company has grown, the questions got harder, and the answers still come back as clicks and impressions. You've already decided it's time. The hard part is switching without losing what works.

Tell us what's going on →See how it works ↓

$500M+ in client revenue impacted
16 years in business
95%+ client retention
10 years running St. Louis Small Business Monthly award

6x+

return on ad spend

Evidence / Industrial manufacturer

More inquiries, without more traffic.

A manufacturer more than doubled its all-time conversion rate while sessions fell. The gain came from a system that converted better, not from buying more clicks.

Read the story →Talk to us about yours →

You didn't outgrow marketing. You outgrew the setup.

When you hired your agency, you needed someone to run the ads and keep the website up. They did. But the business you run now has a sales team, more than one revenue line and a number you have to hit, and the monthly report still talks about traffic.

Switching feels risky. They hold the logins. Some of it is working, and you’re not sure which part. And you’ve seen what happens when a new vendor starts over from scratch.

It doesn’t have to be a leap. A switch can be planned like any other change in your business: find everything, put it in your name, keep what works, and fix the rest in order.

Why it happens

Most agencies are built to run tactics, not to grow with you.

Hired for a job, not a number.

Most agencies are paid to deliver activity: ads, posts, a new site. Nobody asked them to answer for revenue, so they don’t.

Senior people sell, newer people run it.

The people who pitched you aren’t the ones doing the work, and the account team changes every year or so.

Your accounts, their keys.

The ad accounts, the analytics and sometimes the domain sit under the agency’s login. Leaving feels like starting over, so you stay.

You're not stuck with a bad agency. You're stuck with one built for a smaller version of your company.

What we look at

We start by finding everything.

The accounts

Every account in your name.

Ads, analytics, domain, website, CRM and data. We find each one, put all of it in your name, and clean it up.

What’s working

Keep what earns.

Before anything gets turned off, we trace what your current marketing produces in dollars, so nothing that works gets lost in the switch.

The plan

A switch you plan together.

We write the transition plan with you: what moves when, who does what, and what happens to your current agency’s work in the meantime.

After the switch

What it's like once you've switched.

Every month

One number, in dollars.

You see what your marketing produced in revenue, what’s working, and what we’re changing because of it.

Every question

A straight answer, and the math.

Ask whether something is working and you get a plain answer from the senior person running it, with the numbers behind it.

Every account

Still yours.

Every login, account and piece of data stays in your name.

How it works

In three months, you'll have this.

Months 1 to 3

What fixing your marketing is worth in dollars, with the math shown. And a plan for which changes come first.

Customer Journey Map current state · gaps · suggested journeySample company

The opportunity, in dollars

Compounded, fixing the journey is worth +$2,193,430 a year, a 31% lift before a dollar of paid media.

Leads / yr900×1.12

Close rate22%×1.09

Avg job value$24,000×1.03

Repeat1.5×1.04

Revenue / yr$7,128,000→ $9,321,430

+$2,193,430added revenue / year

+$877,372added gross profit / year

The plan

Prioritized roadmap

Phase 1

Seafoam-ledTrack every lead to its source

First, because nothing after it can be measured without it.

Seafoam-ledClean up the CRM

One record per customer, so sales and marketing see the same thing.

Client-ledName three proof stories

You confirm which customers we can name.

Phase 2

Seafoam-ledRebuild the website around your best customer

Built on what the customer interviews found.

Seafoam-ledSearch and AI answer pages

So you show up when buyers ask Google or ChatGPT.

JointQuote follow-up within a day↳ needs CRM cleanup

4 in 10 quotes never get a second call today.

Seafoam-ledPaid search on your best-margin services↳ needs lead tracking

Widens volume only after tracking is fixed.

Phase 3

Seafoam-ledEmail to past customers

They hear from you twice a year today.

JointReferral program

We build the ask and the tracking. Your team makes the introductions.

Seafoam-ledAI for reporting and lead scoring↳ needs CRM cleanup

Once the data is clean enough to trust.

After that, you can check this any day.

Month 4 on · month to month

Our senior team carries out the plan, with no long-term contract. Your playbook shows what marketing brought in, what you spent, and where the money came from. Including what didn't work.

Tell us what's going on →

Marketing Strategy Playbook updates itselfSample company

01 · What it's earning

Money from marketing

This monthLast 90 daysThis yearLast 12 months

How much did marketing bring in, Aug 13 to Nov 10?

$452,000

▲ 22% vs $370,500 the same dates last year$452,000 from 19 new customers

Spent on ads$31,400

Back for every ad $1$2.92$91,600 in sales from ads

Where the new-customer money came from

Google searchfree results · 8 new customers

$212,400

▲ 31% Growing

Referralsword of mouth · 6 new customers

$148,000

Steady

Google Ads5 new customers · $24,800 spent · $3.69 back per $1

$91,600

▲ 18% Growing

LinkedIn Ads0 new customers · $6,600 spent · $0.00 back per $1

Nothing yet

What the numbers say: Google search brought the most new-customer money. LinkedIn Ads: $6,600 spent and no sales from it in these dates.

Questions

What people ask before they start.

Do we have to fire our current agency right away?

No. Often an agency does one thing well. Sometimes we take over everything; sometimes they keep a channel and we coordinate the rest. We decide that with you once we can see what’s working.

What if our agency controls our ad accounts or website?

That’s common. We walk you through getting admin access or ownership transferred, and we make sure everything ends up in your name.

Will results dip during the switch?

That’s what the plan is for. What’s working keeps running while we take over, and whatever can’t wait (broken tracking, wasted spend, a leak in the funnel) we fix in the first months.

Is there a long-term contract?

No. We believe in the work we do, which is why after the three-month diagnostic and strategy period, everything is month to month.