Capabilities

SEO & AI Search

Most established companies have been running the same SEO playbook for years: keyword research, on-page optimization, a backlinks campaign, a monthly report. It increasingly doesn’t work, because the search engines themselves have changed. A meaningful share of searches now end in an AI-generated answer, not a click, and the discipline is shifting from ranking for keywords to getting cited as the source. SEO isn’t dead. It’s being joined by GEO, and we’re built to run both.

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$500M+ in client revenue impacted
16 years in business
95%+ client retention
10 years running St. Louis Small Business Monthly award

Every year

organic traffic has grown since 2023

Evidence / Professional services

Content that answers what the best prospects actually ask.

A professional services firm turned sporadic content into a real system, produced consistently for years and answering the questions the firm's best prospects actually ask. Organic traffic has grown every year since 2023.

Read the story →Talk to us about yours →

What we do

What's included.

Traditional SEO foundations

Technical SEO, site architecture, page-level optimization, internal linking. The infrastructure layer that has to be right whether you’re optimizing for Google rankings or AI citations.

GEO (Generative Engine Optimization)

The new discipline. Building content that gets cited by AI engines as a source, because that’s increasingly where the buyer is doing the research. Different writing patterns, different schema, different proof signals.

Topical authority

AI engines and search engines both reward firms that demonstrate genuine expertise on a topic. We build that authority deliberately, through original argument, evidence, and the consistent voice of a firm that actually knows its category.

Measurement that survives the shift

Traditional rank tracking is increasingly meaningless. We measure what matters in the new search landscape: attributed pipeline from search, citations in AI responses, share of voice in your category’s actual buyer journey.

When it's working

A working search-optimization program in 2026 produces five things:

Buyers who already trust you arrive. When a high-intent buyer in your category searches a question, you’re one of the first names they encounter: in Google, in ChatGPT, in Perplexity. The trust starts before the click.
AI engines cite you as a source. When a buyer asks an AI a question your firm has earned the right to answer, your firm’s name shows up in the response. This is the new ranking.
Traffic correlates with pipeline. Volume on its own is a vanity metric. A working program produces traffic that converts, because it was pointed at the buyer you wanted, not at the keywords with the biggest numbers.
The content compounds. A piece written eighteen months ago is still ranking, still being cited, still producing pipeline. The library is an asset that appreciates.
The measurement holds up under scrutiny. Your CFO can pull the report and trust the numbers. Every claim about what SEO and GEO produced has a line back to revenue.

Most established companies are running a search program that produces one or two of these. The other three are where the actual revenue lives.

Seafoam team member smiling while working on a laptop

How we approach it.

The approach

SEO and GEO at Seafoam are part of the content and acquisition system, not standalone deliverables. We work on the keywords (and the AI-citation patterns) that map to high-intent buyers in your category, the technical foundations that make those pages findable, and the measurement layer that connects organic traffic to closed revenue.

The work isn’t exotic. It’s pointed at the right things, measured against the right outcomes, and run by people who actually pay attention to how search is changing month over month, because right now, it is.

Where this works best

You’re running an SEO program and can’t connect it to pipeline.
Your traffic is declining and you’re not sure whether it’s the algorithm, AI Overviews, or your content.
Your competitors are showing up in AI search responses and you’re not.
You sense the search landscape has shifted and your current firm hasn’t adapted.
You’re tired of monthly reports that lead with keyword rankings nobody on the leadership team cares about.

What makes this different?

Most SEO firms are running playbooks built for the search landscape of 2018. They’ll get you rankings. Those rankings increasingly don’t produce traffic, and that traffic increasingly doesn’t produce pipeline.

We work in the search landscape that actually exists right now (SEO and GEO together) and the one we can already see coming. The work is harder, the metrics are different, and the team running it has to be paying attention. We are.

Questions

Is SEO still worth investing in?

Yes, but the work is changing fast, and what was effective five years ago is no longer sufficient on its own. SEO done as part of a broader search strategy that includes GEO and AI engines is one of the highest-leverage investments a company can make. SEO done as a standalone keyword-and-backlinks exercise is increasingly a waste of money.

What is GEO and why does it matter?

GEO (Generative Engine Optimization) is the discipline of making your content findable and citable by AI engines like ChatGPT, Claude, and Perplexity. It’s where a meaningful share of buyer research is happening right now, and the share is growing. Firms that get cited as sources by AI engines build category authority faster than firms that don’t. Most SEO agencies are not yet equipped to do this work. We treat SEO and GEO as one discipline, run by one team.

How it works

In three months, you'll have this.

Months 1 to 3

What fixing your marketing is worth in dollars, with the math shown. And a plan for which changes come first.

Customer Journey Map current state · gaps · suggested journeySample company

The opportunity, in dollars

Compounded, fixing the journey is worth +$2,193,430 a year, a 31% lift before a dollar of paid media.

Leads / yr900×1.12

Close rate22%×1.09

Avg job value$24,000×1.03

Repeat1.5×1.04

Revenue / yr$7,128,000→ $9,321,430

+$2,193,430added revenue / year

+$877,372added gross profit / year

The plan

Prioritized roadmap

Phase 1

Seafoam-ledTrack every lead to its source

First, because nothing after it can be measured without it.

Seafoam-ledClean up the CRM

One record per customer, so sales and marketing see the same thing.

Client-ledName three proof stories

You confirm which customers we can name.

Phase 2

Seafoam-ledRebuild the website around your best customer

Built on what the customer interviews found.

Seafoam-ledSearch and AI answer pages

So you show up when buyers ask Google or ChatGPT.

JointQuote follow-up within a day↳ needs CRM cleanup

4 in 10 quotes never get a second call today.

Seafoam-ledPaid search on your best-margin services↳ needs lead tracking

Widens volume only after tracking is fixed.

Phase 3

Seafoam-ledEmail to past customers

They hear from you twice a year today.

JointReferral program

We build the ask and the tracking. Your team makes the introductions.

Seafoam-ledAI for reporting and lead scoring↳ needs CRM cleanup

Once the data is clean enough to trust.

After that, you can check this any day.

Month 4 on · month to month

Our senior team carries out the plan, with no long-term contract. Your playbook shows what marketing brought in, what you spent, and where the money came from. Including what didn't work.

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Marketing Strategy Playbook updates itselfSample company

01 · What it's earning