Capabilities
Fifteen capabilities. One team accountable to revenue.
Most companies buy these one at a time, from different vendors, and hope they add up. We run them as one system, tied to the number your business actually cares about.
- $500M+ in client revenue impacted
- 16 years in business
- 95%+ client retention
- 10 years running St. Louis Small Business Monthly award
01 / Strategy
Decide where to play.
The CMO-level work: who you sell to, what you stand for, and where the revenue is hiding in the customers you already have.
Marketing & Revenue Strategy
Marketing strategy that answers to revenue: set in dollars, reviewed monthly in financial terms, and owned by the same senior team that executes it.
Explore →Brand Strategy
Brand strategy grounded in customer evidence: positioning your sales team can use and your market can remember.
Explore →Customer Experience
Customer experience is every touchpoint from first impression to renewal. Seafoam maps it, measures it, and manages it for retention.
Explore →NPS Surveys
A score is not a program. Seafoam runs NPS and customer feedback programs that surface at-risk revenue while there is still time to act.
Explore →02 / Measurement
Know what's working.
The RevOps layer most companies never build: the data, systems, and reporting that tie every marketing dollar to revenue.
Analytics & RevOps
The measurement layer most companies never build: attribution, reporting, and a clean data pipeline from first touch to closed revenue.
Explore →CRM Implementation
A CRM only works if your team uses it and your reports can trust it. Seafoam implements for both conditions, then maintains them.
Explore →Marketing Automation
Automation fails in the setup, not the software. Seafoam implements automation connected to your CRM and measured against revenue.
Explore →Funnel Performance
Every funnel loses revenue somewhere. Seafoam locates the losses, prices them, and fixes the stages that cost the most.
Explore →03 / Execution
Make it happen.
The channels and assets the roadmap calls for, built and run by the same team that wrote the strategy.
Demand Generation
Demand generation that produces traceable pipeline, from first touch to closed deal. A working program, not a publishing calendar.
Explore →SEO & AI Search
Search now happens in Google and in AI answers. Seafoam builds visibility in both, from traditional SEO to generative engine optimization.
Explore →Paid Media & Advertising
Seafoam manages paid media against the number that matters: revenue produced, not clicks or platform-reported conversions.
Explore →Email Marketing
Email remains the highest-ROI channel when it is built on real customer data. Seafoam designs programs measured in revenue, not open rates.
Explore →Web Design
Your website is revenue infrastructure. Seafoam designs sites built to produce pipeline, then measures whether they do.
Explore →Sales Enablement
Demand converts only if the handoff to sales works. Seafoam builds the enablement layer between marketing and closed revenue.
Explore →AI Integration
AI applied where it measurably saves time or makes money. Seafoam integrates it into your marketing operation and passes on the rest.
Explore →In three months, you'll have this.
Months 1 to 3What fixing your marketing is worth in dollars, with the math shown. And a plan for which changes come first.
Compounded, fixing the journey is worth +$2,193,430 a year, a 31% lift before a dollar of paid media.
Prioritized roadmap
First, because nothing after it can be measured without it.
One record per customer, so sales and marketing see the same thing.
You confirm which customers we can name.
Built on what the customer interviews found.
So you show up when buyers ask Google or ChatGPT.
4 in 10 quotes never get a second call today.
Widens volume only after tracking is fixed.
They hear from you twice a year today.
We build the ask and the tracking. Your team makes the introductions.
Once the data is clean enough to trust.
After that, you can check this any day.
Month 4 on · month to monthOur senior team carries out the plan, with no long-term contract. Your playbook shows what marketing brought in, what you spent, and where the money came from. Including what didn't work.
Tell us what's going on →Money from marketing
Start with what's going on
Not sure what you need? Start with the symptom.
Or skip the guesswork. The Revenue Diagnostic figures out which of these your business needs, and in what order.